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How can SEO support digital marketing for small businesses?



Introduction

Search engine optimisation is a complex subject. It's not just about how often you can get your website on page one of Google or even how many visitors it attracts, but also about the quality of content on your site and the way it's structured. Good SEO can help all types of businesses, especially small ones on a budget.


An introduction to SEO

Search engine optimization (SEO) is the process of using keyword-rich content to enhance the natural search rankings of your website in order to improve traffic. The goal of SEO is to help small businesses compete with larger companies by increasing their visibility and improving their brand recognition.


The process of SEO can be broken down into seven steps:

1. On-page optimization

The first step of SEO is to optimize your website for search engines. This means using keywords in the title and description fields for each page, as well as writing relevant content that will be found by people searching for those topics. By generating more traffic from search engines, you can increase your brand awareness and gain new customers while also mitigating the need to spend money on other forms of advertising.


2. Off-page optimization

Off-page optimization refers to the process of increasing your website’s authority by earning links from other high-ranking websites. By getting external links from related sites, search engines will see your website as more relevant and authoritative, which in turn increases its rankings.


3. Link building

A strong link profile is essential for SEO. By earning links from other websites, you can increase your site’s visibility and improve its accessibility in search engines.


4. Social media marketing

Social media is a great way to build brand awareness and generate leads for your business. By using social media marketing strategies, you can reach new customers and increase sales.


5. Mobile optimization

The mobile web is growing faster than the desktop internet, with over half of all searches taking place on a smartphone or tablet device in 2018. If your website isn’t optimized for mobile devices, you could miss out on a significant amount of traffic and conversions.


6. Content marketing

Content marketing is one of the most effective ways to grow your business and improve SEO. By creating helpful and engaging content that utilizes keywords related to your niche, you can attract new visitors who will stay on your site longer and convert them into customers.


7. Local SEO

Local search optimization (also called local SEO) helps businesses rank higher in maps searches by optimizing their websites for city-specific keywords.


How can good SEO help small businesses?

SEO is a great way to help small businesses get noticed. When you do SEO, you’re teaching Google how to discover your company and its products or services by using keywords that describe what you offer. This can help boost your website in search results, which will result in more traffic and sales for your business.


Tip: You want to make sure that people who come across the page have an easy time finding what they’re looking for on it—and this means having all the right information available at their fingertips! If someone clicks through from an organic search result (like one on Google), they should be able easily find out more about where else they can buy these products or services (e-commerce sites) without having any trouble navigating through multiple pages of content before getting there; otherwise people might end up leaving without buying anything because it took too long getting through all those links!


How do you optimise your website for better SEO?

Before starting your SEO you need to know the areas of your website which needs improvement for which you need SEO Audit. You can use online website for auditing your website or you can get your FREE SEO Audit by filling the form below



Once you have your Audit Report, You can start by creating a sitemap for your website. This will help search engines find all of the pages on your site, which will make it easier for them to crawl and index them when you publish new content.


Secondly, you should create a robots.txt file that directs web crawlers away from specific pages so they don't index them as well (this is important if you're using Wordpress or another CMS).