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How to do digital marketing for a small business in 2023?



Introduction: Digital Marketing

Digital marketing is everywhere, and it’s so important for small businesses to use it. But how do you know where to start? Let me tell you: the best way is by doing some research on the platforms that work best for your business. As an entrepreneur, you have to be careful about the amount of time you spend on marketing. You need to make sure that your efforts are going toward a strategy that works for your business. If you don’t know where to start, here are some tips

  • Get on the right platforms

  • Start Telling Stories

  • Go Live Frequently

  • Content is King

  • Run Ads

Get on the right platforms

There are a lot of different platforms you can use to market your business, so it's important to choose the right ones for you.


The first thing you should do is figure out which platform fits best with your audience and what kind of content they like (or don't like). Then, once you've decided on a few platforms, start building a presence there by creating posts that contain relevant information about your products or services.


Once people start seeing these posts regularly on their newsfeeds or timelines, they'll hopefully become more likely to buy from or recommend your store!


Telling stories

The first step in telling stories is to create a story and tell it to your customers, employees, partners and investors. You may also want to share these stories with vendors who work with you on a daily basis.


The next step is to create more stories by taking what you've learned from the previous round of storytelling and sharing it with others in your company or community. This can be done through emails or LinkedIn posts; however, if there are multiple people who need access (such as executives), then having them sign up for an account will give them access without having any concerns about privacy issues arising from sharing personal information about themselves publicly online where anyone could see what they post - even if they didn't realize at first glance that their comments might appear publically visible!


Go live frequently

If you have a Facebook, Instagram, and YouTube account, this is an easy way to get the word out about your business while also building relationships with your audience. The key is that you need to keep posting regularly so people don't forget about what they've seen on these platforms when it comes time for them to make a purchase or subscribe. You also want them coming back regularly because then they'll see all of the new content that's been added since their last visit—and maybe even some other cool things!


Content is king

You may have heard the phrase “content is king” before, but it’s still a new concept for most small businesses. It means that you can use content to drive sales and leads for your business—and it doesn't matter if you're selling online or offline.


In fact, the best way to create content for your business is by using at least two platforms: an e-commerce website and social media channels like Facebook and LinkedIn. This way, anyone who visits either site will see what kind of products or services they offer without having any trouble finding them (which makes things easier than ever).


Don’t forget to run ads

Don't forget to run ads.


Digital marketing is a great way to reach new customers, but it won’t work if you don't have any money. If you want your business to grow, then running ads is a key part of the equation.

Running ads can be as simple as placing an ad on Facebook or Google—the platforms where most people spend their time online—or they can be more targeted and customized based on who might be interested in what type of product or service you offer.